Introduction

　Established in 1993 in Kyoto, Development Research Institute Inc. (DRI) provides in-depth marketing services, especially focusing on the fields of retail, distribution and development.
　Over 30 years of dedicated service, DRI, a small firm of 5 permanent staff members and 2 research assistants-all women, has established excellent market recognition and earned a high reputation among clients in both the private and public sectors. In addition to the domestic clients, we provide cost effective yet reliable business intelligence to clients overseas who intend to exploere and enter into the Japanese market.

Scope of Services

◎Market Research & Analysis
◎Marketing Strategy Development
◎Business Development and Consulting
◎P.R. Strategy & Visual Concept


◎Market Research & Analysis
We, DRI, provide customized market research designed to assist in analyzing and tracking each client’s competitive position in the market. Responding to various needs from clients, we continuously update vitalinformation carefully collected and analyzed by our specialized staff in conjunction with specialists in the industry.

◎Marketing Strategy Development
Through complete and comprehensive market research, we, DRI, carefully assess a client’s position in the market, and create several scenarios to find out the best business solutions for our client. Based on the above scenarios, we discuss with the clients every detail of the business directions and develop a complete and comprehensive marketing strategy for them.

◎Business Development and Consulting
We form a specific project team with the clients, after discussing thoroughly on the goal in business with them.
Side by side with this project team, along with several specialists in each field, we develop business leads and assist in attaining the goal.
Or simply giving consultation to facilitate their decision in each business mission.

◎P.R. Strategy & Visual Concept
In cooperation with the specialists in various fields, we develop effective P.R. strategy and visual concept to create a strong identity of the clients in their competitive market.
We execute all conceptual and visual design works for publications, including brochures, leaflets and/or websites, after fully understanding specific needs of each client: our extensive market data and knowledge provide basis for planning the best P.R. strategies.
We especially pay attention to the inter-cultural translation, which we believe should not be just a language translation.

Contact

◎Add.
　　　　Izutsu Inabado-cho Bldg. 7F,
　　　　713 Inabado-cho, Matsubara-Agaru,
　　　　Karasuma-dori, Shimogyo-ku, Kyoto-City,
　　　　JAPAN
　　　　zip 600-8415

◎e-mail　kyty-dri@gyoutai.com